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"Hamburg Digital" is offered in two separate program modules that build on one another. The two modules are requested separately online. In principle, it is also possible to apply for just one. The envisaged rule is, however, that companies use both modules one after the other.

 

Module 1: "Digital Check"

In this module, up to € 10,000 net advice with the aim of digitization implementation concepts is funded with 50% state funding. The concept must contain at least the content of the measures developed specifically for the company, the goals they are aimed at, the resources and investments required for implementation, as well as an implementation schedule.

 

Module 2: "Digital Invest"

The eligible investments include up to a maximum of 56,666 euros net, with a 30% funding of a maximum of 17,000 euros for hardware and software as well as expenses for external service providers that are necessary for the implementation of the measures.

 

The program will start on March 15, 2021 and will initially run until the end of 2022. Funding can be requested from IFB Hamburg after the funding guidelines have been published. Detailed information on the funding conditions will be available shortly at www.ifbhh.de .

 

 

How do I start the program?

 

The program is brand new and can now be requested online. Apply for a Hamburg digital bonus of up to € 5,000 and receive a consulting service of up to € 10,000: https://eantrag.ifbhh.de/login

 

Important to know: Contact us before submitting an application. You are not allowed to submit an application if the measure has already started. Only measures that have not yet started are eligible. The measure is considered to have started when a legally binding order has already been placed or an order for the provision of a service has been placed (possibly also only verbally). The measure may only be started once you have received the grant notification. The notification of approval is sent digitally.

 

 

Who is eligible for the Hamburger Digitalbonus program?

 

• Self-employed, small and medium-sized enterprises (SMEs) in trade and industry

• Freelance workers such as doctors / dentists / veterinarians / auditors / tax consultants / lawyers / patent attorneys / engineers / architects / advising economists / economists / scientists / artists / writers / alternative practitioners / physiotherapists / journalists / photo reporters / interpreters / translators and other solo freelancers)

• Craft businesses

• Establishment in Hamburg in which the funded measure is used

• <250 employees (full-time equivalents) at the level of affiliated companies

• Proper business management

 

 

What are possible digitization consulting topics?

 

Examples of the digitization of business models, products and services:

 

• Introduction of a comprehensive digitization strategy

• Workshops and similar leading methods for digitizing a business model

• Development of digital platforms: In principle, all projects to optimize a website that go beyond the introduction of standardized interaction options (e.g. contact form), e.g. the integration of automated data / information processing (e.g. chatbots) or the mapping of the whole, are eligible for funding Processes (e.g. sales)

 

Examples of the digitization of production, procedures and processes:

 

• Introduction of digital sales channels (mobile e-commerce)

• Digitization of the value chain such as integration of digital workflows with suppliers and customers (e-commerce / e-procurement / adaptive order management)

• Digitization of internal company processes (e.g. in the areas of controlling, human resource management, materials management)

• Creating the technical prerequisites for forms of (video conferencing, remote maintenance, etc.) within your company, including initializing the use of cloud technologies

 

What are the exclusion criteria?

 

• The following are excluded: Companies in difficulty (according to EU definition)

• Costs for optimizing a website for a pure company or product presentation

• Costs for common online marketing measures (SEO, SEA, etc.)

• Creation of social media channels

 

How is the process?